A Little North Of Normality

KitKat is one of the best-selling candy bars in America. Says WIKIPEDIA In recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, roughly translating as "I hope you succeed!" This has reportedly led to parents and children buying them for school examination days as a sort of good luck charm. True enough. But it didn't happen by coincidence. It happened by a brilliant, subtle, incredibly patient advertising and public relations campaign. Year 1: Hotels in Tokyo began giving complementary KitKat bars to students who came to the city by the thousands to take the fiercely competitive university entrance exams. The KitKat was presented as a little "lucky charm". Students were surprised and touched. They didn't know the candy giveaway was sponsored by the manufacturer. Year 2: The advertising agency behind this stealth ca...

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